The Challenge
A brand in the sleep wellness business set out to grow beyond its core offering of pillows and duvets.
Their focus:
- Expanding the Product Line They wanted to encourage a larger basket size by introducing care products. They were looking for new, relevant products that complemented their bedding collection without straying from their sleep-focused identity.
- Supporting Campaigns with Product Depth The brand needed flexible product options that could support seasonal promotions, storytelling, and bundled offerings, particularly for campaigns centered on wellness and comfort.
- Building a “Sleep Universe” At the heart of their strategy was the vision of creating a holistic “Natural way of sleeping”, a sensory, allergy-friendly, lifestyle-led approach to bedtime that could be reflected through both core and auxiliary products.
To achieve this, the brand was searching for a partner that could help them develop new products quickly and effortlessly, while staying true to their brand’s sleep-focused vision, and partnering with a company that shared the same values and beliefs.
The Solution
The collaboration with Byoms offered the brand the opportunity to swiftly develop a range of natural care products with live probiotics designed specifically for sleep environments:
- Custom Product Range A sleep hygiene care line that included a pillow freshener, laundry liquid, and a gentle sleep mist. Each formula was chosen with the sensitive users in mind, emphasising neutral and calming scents, and a dedicated sleep blend.
- Flexible Collaboration Byoms provided end-to-end support throughout the development process by managing production, guiding scent formulation, and ensuring consistent quality control. This allowed them to bring their new product line to market with confidence and ease.
- Hypoallergenic & Family-Safe Formulations All formulas are hypoallergenic, safe for babies and pregnant women, and designed to extend the freshness of sleep products without irritating delicate skin, including all the benefits of probiotics.
The Results
The collaboration allowed launching a care line that naturally extends the brand’s product line, enhancing the bedtime experience while aligning with customer values:
- Holistic Sleep Offering Customers now enjoy a broader sleep experience that includes freshening and caring for their bedding.
- Global Market Adaptability With odor-removing properties, these products resonate across their international markets, where hygiene and wellness are top priorities.
- Effortless Expansion The company added this care product line without creating internal strain. Byoms managed development and compliance, freeing them to focus on marketing and distribution.
- Customer Trust & Brand Loyalty Offering clean, reliable, and branded care products helped reinforce their positioning as a sleep wellness leader, not just a bedding manufacturer.
Interested in developing your own white label care line?
Contact Byoms to start your brand’s journey.
