The Challenge
A Danish fashion label, renowned for its luxurious cashmere and wool, set out to solve the challenge that many customers faced when caring for delicate garments at home, where generic products often damaged fibers and compromised longevity.
To extend its premium experience beyond the point of sale, the brand was looking to launch a high-quality, sustainable care line through a private label partnership. Alongside elevating garment care, the new line was expected to encourage upsell opportunities and larger basket sizes, strengthening both customer loyalty and order value.
The Solution
Byoms is a long-term partner for brands seeking sustainable, science-backed care natural solutions with or without probiotics. Specialising in private label biosolutions, Byoms develops products that support both garment longevity and people’s well-being. Their formulas are based on natural, allergy-certified ingredients, free from toxins, and designed for long-term care of premium textiles.
All products developed feature a unique scent, a subtle, refined fragrance that perfectly reflects the brand’s sophisticated identity. Byoms also collaborated closely on label and packaging design, ensuring every detail aligned with its aesthetic vision.
The new brand product care line includes:
- Cashmere Shampoo: Gentle cleansing for delicate fibers.
- Cashmere Conditioner: Enriched with silk extract for extra softness.
- Moth Spray: Safe, effective protection against moths.
- Freshen Up Spray: Revitalizes garments between washes.
- Stain Remover: Targeted action for delicate stains.
The Results
The Byoms team supported the brand in creating a five-product line in just three months, from the first design meeting to shipping the finished products.
Since launch, customer feedback has been overwhelmingly positive. Byoms supported the launch with their expertise and knowledge. The brand now offers a full care experience that extends its luxury promise from the boutique to the customer’s home. Shoppers can confidently care for their garments, knowing they are preserving both the beauty and longevity of each piece.
Key Outcomes:
- Rapid market entry: Full product line developed and launched in just three months.
- Cost-effective product line growth: Minimal investment required for maximum brand impact.
- Elevated brand experience: The brand now offers a holistic, luxury journey from purchase to long-term care.
- Customer satisfaction: Positive feedback and increased loyalty from customers who can now care for their garments with confidence
- Sustainability by design: Products formulated to extend garment life and reduce waste, supporting the brand's environmental mission
Interested in developing your own white label care line?
Contact Byoms to start your brand’s journey.
